Proto-persona drawings generated in cross-functional design workshop.
Lead User Experience Architect with over fifteen years of leadership and hands-on expertise delivering information architecture, user experience design and strategy for digital products, online applications, and interactive marketing. Fluent in both agile and waterfall software development methodologies, and an enthusiast for Lean UX. Working collaboratively in cross-functional teams to progress shared understanding and vision of a product at all stages in it's life cycle. From research and requirements gathering to functional specifications, prototyping, and testing, I am a team player that advocates for the customer through user-centered design practices, and leverages insights to improve users' experience and optimize product performance.